Case study in progress
Project Overview
Balance transfer feature designed for around 20M Citi Mobile experience so that the users can transfer balance from their previous creditor to Citi.
What outcome was accomplished ?
- I designed an accessible balance transfer experience for 20 million users.
- By conducting a design audit and user research, I created a mobile experience that solved the problems found in the existing web version.
- I designed the UI with consideration for Human Interface Guidelines and incorporated Apple features such as app clip.
“After redesigning the user flow, customers found the improved balance transfer feature more intuitive and user-friendly compared to the previous web experience. With a user base of 20 million on the Citi Mobile App, even a 1% increase in conversion rates could potentially result in an additional $2 million in revenue for Citi. This enhancement not only streamlines the balance transfer process but also empowers users to manage their balance transfer effortlessly at their fingertips”
What as the Opportunity space here ?
No balance experience for experience was available for mobile experience, while balance transfer was available only on web, since there were 20 million users this was opportunity to make this experience accessible for the customers.
What was my role & responsibility ?